I don’t really know what happened to Benlays Doodh Patti. I do remember that for a brief period, all the ex-pat Pakistanis I knew could not live without it. It was some thing so simple yet so profound. DoodhPatti is to Pakistan what Coffee is to Americans. People were willing to pay 14/$ for a … Read more
There is one App that has taken the youth bulge by storm every where, that is TikTok. At its core its simple short-form entertainment that has some Chinese pixie dust(aka Algos) that bring virality to content by creating crazy in-platform exposure. This generation is all about instant fixes, when it comes to tiktok where videos … Read more
Visualise the following. You are launching a business, any business, the end product needs to make it to the consumer and the consumer needs to pay for it. Easy enough, even the US hasn’t solved for this seemingly simple concept at scale and at an affordable price-point. Dont confuse Amazon with the US and play … Read more