New Frontiers: 9 days to plan 26 days to build and the longest night of my life to execute…

(Wed Sept 28th, Midnight)

The idea was one of a kind proposed by a key strategic partner; the partners’ man on the ground was enthused this could be done. Reeling from a year long journey of building, re building, stabilizing platforms, home grown technology, winning notable mentions, guest speaking engagements whilst still keeping our heads down and producing work we could be proud of that bore the, made in Pakistan badge. This was perhaps easier to process as an idea over a conversation as opposed to the reality.

In hindsight which will happen in 10 hours and I will update this entry via an appended Para will either be, “we knew all along this could be done” or “we gave it all we had”. I am hoping for the former.

We are taking a dinner break, pausing, to re calibrate, every ones been on the go for the last 24+ hours. There is a calm, before the storm, hopefully the ships will weather the storm. For now this is an epic proportion journey. Some times it must be done it just must, every time I tell my self why change or challenge the status quo, why pick a task that doesn’t need solving, why pick a solution and define the problem. The problem is as I’ve realized today, is the desire of scale and adrenaline, for junkies of the digital world. There is no known cure, than to try harder and aim to not fail, but if you do fail fast and re calibrate.

Some would call it diversification risk, I call it emerging marketing capitalization. Venture to do what most would not, deliver and plan enough to not die trying. But be ready to weather the storm, it wont be an easy storm. What this new experience has taught me is that Pakistan has a key “infrastructure personnel” and “architect” shortage, what it gives me hope for is that we have the potential to scale up and learn these things.

The National Information Infrastructure can and will scale with a clear and present focus on expanding our technical depth. We can write all the code, all the apps, all the prose and poetry, but if we do not have the engineering talent to scale our infrastructure depth to take on large scale digital audiences we wont be ready for the conversations we play back in our mind.

An other lesson learnt is you cant do it all. That goes for my self + every one else on the team. Amongst many other lessons learnt the key is as always to not break at the tipping point and give up but strive to make sure you are re calibrating all your options. It also pays to have a team that believes in working together and partners that want to change the status quo.

Sept 30th Midnight

“we knew all along this could be done”

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