If you are a startup or established business in the content business in Pakistan, you already know that the CPM Rates from AD-Networks really suck. Yet most people continue down the path of building content alone and praying that they start getting international traffic that commands higher pay outs, that may remain a panacea because … Read more
TL;DR, a) Has an Indian reporting line hindered Google ambitions in Pakistan b) In an age and in a company where everything moves at the speed of light, why hasn’t anything happened on the Pakistan front in 5 years. c) Is there really an opportunity worth exploring in Pakistan? d) Can the government take concrete … Read more
One thing across every major mall in America is the presence of Thai food. Whilst Mexican and Chinese restaurants might be more abundant that also has to do with population dynamics. With over thirty-eight million Mexican-Americans and around six million Chinese-Americans, it’s no surprise that these cuisines have exploded on the American foodie scene. Comparatively, … Read more
Whilst Facebook goes through its own set of challenges from data, privacy, security, hacked elections and congressional outings. FB in Pakistan especially in the new year poses a very clear and present danger and strategic challenge to its users in the country and their in-ability to understand its basic constructs around privacy and security. Many … Read more
The fear mongers are out. The verdicts are in. In 100 days supposedly every thing was to be fixed and the generational crap shoot we have been down should have been reversed. A round of slow clapping and applause to the educated class who continue down this path of not accepting that, this shit storm … Read more
A lot of talk has been on going and various claims have been made that Cashless/Mobile payments will lift the economy into its renaissance and document a lot of things that are in the grey today. All great banter, but concrete steps seem to be missing as to how the various 100 day actions or … Read more
Think of it as the Uberization of mmmm Content. (Sorry Careem, you still need to build Careem Food Delivery and some other things to play catchup or out Uber, Uber in some other regional/clever ways.(Payments??) The average media company will not be able to compete with Uber or Careem given the war chest of funding … Read more
I suspect you know what the top 20 free apps are on the Pakistani App Store? Go on, guess. WhatsApp? Uber? Facebook Messenger? All solid guesses – but there is a surprise entrant, at least for me and is already wreaking havoc on the charts. Its 20 on the Apple App Store and 9 on … Read more
Our friends from across the border are carefully rolling out a well thought out strategy for growth in Pakistan. Whilst they have access to human capital at scale in China, yet as they come across the border some surprises await. No one buys into e-commerce plays and banking(payments) for letting it run on welfare. Clearly … Read more
I have been taking time to extensively evaluate what makes companies tick. Besides the central idea, that there is either an amazing product or service; that solves a need at scale there is more to it. It took me just shy of working for 2 decades to really figure it out. You might be thinking … Read more